It all started as a couple of college kids chasing their dreams, and is now an internationally recognized coaching brand. Alex had a love for training and wanted to spend all day in the gym. After learning so much about the human body – he had a desire to take it to the next level and help as many people as he could. Alex began cold messaging anyone who would respond to send off training programs to get his foot in the door. He started a YouTube channel to document his preps and journey along the way.
In 2018, Sue joined Physique Development after building and maintaining her coaching business. Sue and Alex felt aligned in their mission and knew that if they wanted to go far, they had to go together.
Our goal? To help as many people as possible with extensive free resources and highly personal one-on-one online coaching. We want to create generational change and help you learn what health and excellence can feel and look like.
Our mission bleeds through in our company tagline: Educate, Train, Empower. Above all else, we want to be the last coach you ever need. With thousands of lives changed, we feel pretty comfortable saying we’re damn good at it.